Century 21 Real Estate is one of the premier companies in its industry. As one of the oldest players in real estate, Century 21 Real Estate has had the opportunity to establish itself in the minds of people around the country. Century 21 Real Estate focuses the majority of their operations on the residential market. For many individuals who are looking to buy or sell a home, Century 21 Real Estate is usually one of the first names that they think of. Unlike many of its competitors, Century 21 Real Estate puts forth a lot of their budget in the form of mass media advertising. While a lot of real estate companies will help their individual brokers advertise locally, Century 21 Real Estate has chosen to advertise nationwide on television.
Century 21 Real Estate was established in the 20th century, so their name was seen as looking forward toward the long term. However, now that we are in the 21st century, the name Century 21 Real Estate does not have the same appeal. Unfortunately, their name is so well established that to change their name at this point would probably do more harm than good. In the past few years, Century 21 Real Estate has slightly altered their advertising strategy to fit with the rest of the industry. While they will still do nationwide campaigns, they have started to put more money and effort into helping individual brokers advertise locally. A problem in the real estate industry is that it is often hard to distinguish if any changes in sales figures are because of the changes in advertising, or if they are due to changes in the economy, as it is a very cyclical industry.
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